The B2B Hack Nobody’s Charging For (Yet)

On Adin Ross’ livestream, 62,000 people were watching.

He charged $1 for text-to-speech messages. (

See video at the end

Logan Paul stopped him:

“Charge $5. It’s a privilege to get your message read in front of 60,000 people. They could be plugging products and building brands right now.”

That line hit me.

Because I’ve been doing exactly that in B2B webinars — but for free to people's live webinars. Not you?

How I Hijack B2B Webinars (Without Paying a Cent)

Most webinars I attend have 200–500 people live.

Instead of sitting quietly, I:

  1. Drop my LinkedIn link (like everyone else).
  2. Share a sharp chart, graph, or insight related to the talk. Hoping a bit despertly that the host and guest see my comment!, I know dopamine stuff...
  3. Add a relevant link that sparks curiosity and drives downloads or signups.

Result: I move 30–40% of the live audience toward whatever I’m promoting. Instantly!

That’s traffic. That’s followers. That’s leads.

Why Pay-to-Comment Would Be a Game-Changer

Now imagine if LinkedIn — or any B2B streaming platform — charged €1–5 per comment.

I’d pay instantly.

Why? Two reasons:

  1. Hosts monetize immediately. Instead of waiting 90 days for a cold lead to maybe convert, they see revenue from every webinar, every chat.
  2. Marketers get laser-focused exposure. €5 to plug your product in front of a curated, high-intent audience is the cheapest, most targeted reach you’ll ever buy.

It’s an obvious win for both sides.

The Takeaway

Logan Paul framed it perfectly: entrepreneurs see opportunity where others see hesitation.

B2C already charges for access to attention.

B2B doesn’t — yet.

But if you’re hosting webinars, you can create your own version today.

Charge for comments. Reward your audience. Reward yourself.

And if no one builds it?

I’ll keep hijacking webinars for free.