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Unsure about partner-led growth? Check your CRM contacts—you'll be surprised how many leads came from partners.

Romain Baron
Profile
Co-founder of Bond-agency
-
6
min read

If you're uncertain about the effectiveness of partner-led growth, a good starting point is to thoroughly review all your contacts in your CRM.

Many businesses are often surprised to discover just how many leads originate from partners.

By analyzing the source of your leads, you can gain valuable insights into the impact your partners have on your growth.

This data not only highlights the importance of partnerships but also helps in identifying which partners are most effective, allowing you to focus your efforts and resources on nurturing these relationships.

Additionally, don't overlook your ticket systems, especially if they're not integrated with your CRM.

Tickets often provide a wealth of information about customer interactions and issues, many of which may involve or be resolved through partner involvement.

By systematically reviewing your ticket systems, you can uncover indirect leads and further validate the contributions of your partners.

This comprehensive analysis can reveal hidden patterns and opportunities for collaboration, ultimately reinforcing the value of a partner-led growth strategy.

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