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It's refreshing to see partnerships with a genuine human story behind them.

Romain Baron
Profile
Co-founder of Bond-agency
-
6
min read

It's refreshing to see partnerships with a genuine human story behind them.

In the rush to become the next big integrated tech solution, we sometimes lose sight of the human element in partnerships.

That's why the collaboration between Mob (https://www.mob.co.uk/) and Deliveroo is an inspiring example for all of us in the business world.

Too often, partnership announcements are quickly brushed aside by marketing teams.

We see a post with two logos, a brief FAQ, and that's about it.

But when there's a compelling human story behind it, it's a win for everyone involved.

Here’s why the Mob and Deliveroo partnership stands out:

* Supporting the Underdog: Deliveroo is championing smaller startups and co-promoting them. This isn't just about business; it's about giving a platform to innovative new players.

* A Balanced Partnership: Mob boasts an impressive 2.3 million followers on Instagram, while Deliveroo has a more modest 120,000. This partnership leverages Mob’s social media clout effectively.

* Team Spirit: The entire Deliveroo team is rallying behind Benjamin Lebus and Mob. It’s heartening to see such unified support.

* Strategic Alignment: This partnership aligns perfectly with Deliveroo's strategy to boost grocery numbers, addressing the evolving needs of the market.

* Relevant Business Model: With so many people working from home and cooking more, this partnership taps into a relevant and growing market.

* Media Buzz: The story has captured the attention of UK media, generating numerous articles and backlinks. This kind of exposure is invaluable.

* Cohesive Branding: The Deliveroo logo on Mob’s website is a brilliant design choice, reinforcing the partnership visually.

* Authenticity in Storytelling: The founder’s post is a masterpiece of authenticity. A humble photo of him from 2016 alongside a team photo nearly a decade later tells a powerful story of growth and perseverance. Posts on social media have garnered significant engagement: 3,300 likes on LinkedIn, 2,700 on Instagram, and countless encouraging comments. It’s pure storytelling with zero sales pitch, which resonates deeply with the audience.

This partnership is more than just a business deal; it's a narrative of mutual support, strategic brilliance, and authentic connection.

Let's take a moment to appreciate these human stories that make business partnerships truly special.hashtag#Partnershipshashtag#BusinessStrategyhashtag#HumanElementhashtag#Inspirationhashtag#Deliveroohashtag#MobThe Nearbound Clubhashtag#nearbound

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