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Creator programs are the new hot trend now!

Romain Baron
Profile
Co-founder of Bond-agency
-
6
min read

The surge in startup programmes catering to creators is upon us and poised to flourish further. But why are creators producing content?Consider this:

* You might offer a marketing service, showcasing your expertise through concise tips and explainers on email marketing and automations via HubSpot.

* You could specialise in guiding others on growing their Shopify stores, covering topics such as advertising strategies, industry trends, and logistical considerations.

This expertise can be monetised through courses or direct engagement with your audience.

* If you're a designer offering templates on Figma, you're simplifying the workflow for fellow designers, thereby enhancing their productivity.

Plus, you might be earning big $ if you're useful to them.This not only builds trust with your followers but also establishes credibility for your service.

While immediate purchases may not occur, your content can drive subscriptions and shares, ultimately leading to tangible business in the future.

If your startup boasts an audience that other businesses can leverage to expand their own, a creator programme becomes imperative.So, what makes a creator programme effective? It's simple:

1/ Can you ensure creators can earn revenue by promoting your brand?

2/ Exposure: Will you promote them in your product, app or site?

3/ Exclusive Events: Offer unique experiences to creators.

4/ Rewards: Will you incentivise them for outstanding performance?

5/ Real-Time Data: Can they track their performance on their own?

In essence, a robust creator programme encompasses these elements, fostering a symbiotic relationship between creators and the brand they represent.

Reach out if you need help.

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