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Content Marketing rules to build your brand awareness as a startup

For early or startup businesses, building your brand awareness is key to establishing your brand as an authority in your niche. Why? When you start building your audience, they start following and getting behind your business from the start and you’ll have a greater chance of securing early adopters. In this article, we show you how to understand the rules of Content Marketing to use it as a growth tool for your business.‍

Eva Fayemi
June 21, 2021

Bond Tips: 10 Alternative Growth Tools

As a Growth Junkie, I am always looking and testing new tools and ways to grow. In this article I share 10 of the most recent tools I tried. I also scored them, so you can easily see if they work. And to provide context, I also described what it is an how I use it.

Romain Baron
February 2, 2022

Bond Talks: Briq Bookings

For this interview, we met with Jasper van Schaik, Product Manager Integrations at Briq Bookings. Briq is an online booking and scheduling software which enables visitors to easily book multi-activity experiences at venues. We wanted to talk about integration Partnerships: how does Product see the value in Partnerships, how does a product partner journey look like, and why does collaboration with the commercial teams matter so much to work towards the same goal.

Ruben Westmeijer
June 21, 2021

GOOD & BAD partner benefits

Why I think your value proposition should evolve now. It's not easy to navigate with partners and it is even more difficult to produce good results if your value proposition towards them is worthless. Nonetheless, companies and partner managers have a choice: Keep the same old patterns that do not work or try new things and evolve their methods to be different from the rest. After 2 years of Covid, after such a fragmented Hospitality Tech ecosystem of apps, systems, integrations and reseller partners, I think it is time to regroup and ask the question: what do partners want in 2022, and even go further in 2030?

Romain Baron
February 2, 2022

Bond Talks: Cloudbeds

Cloudbeds was founded in 2012 and since then has become one of the fastest-growing technology partners for the hospitality industry, serving a global customer base of thousands of properties across 157 countries. For this talk, we sat down with Patrisa Philips, Referral Partnership Director at Cloudbeds, asking questions regarding her career and how she manages her new role as a partnership leader for the growing company.

Eva Fayemi
June 21, 2021

Bond Stories: Fuel your partnerships with Community Marketing

With millions of potential partners flooding into communities, those that can attract, recruit, manage, and nourish partners at scale will be the future winners. Partner Managers should understand how to switch to Community Marketeers.

Eva Fayemi
June 21, 2021

Bond News: Bond Partnerships becomes Bond Agency

Since the creation of Bond Partnerships in 2020, we were able to diversify our offers and streamline our vision. We are now elevating to a Growth Agency to help SaaS businesses to scale through lead and demand generation.

Eva Fayemi
June 21, 2021

Bond Stories: A Game of Hearts

Vendors should reach out and ask what consultants need to run a successful business and then proactively generate this kind of business for them. 100% chance they will fight to achieve the best results for your shared customers and return much more leads. 

Ruben Westmeijer
June 21, 2021

Bond Talks: SiteMinder

Key take-aways on how to manage a global Partnership Program from seasoned professional Mike Kantor, Senior Director Partnerships at SiteMinder.

Ruben Westmeijer
June 21, 2021

Bond Talks: Lightspeed

Inside information on how to set up a scalable partner program from the Senior Director of Partnerships at Lightspeed, Peter Dougherty.

Ruben Westmeijer
June 21, 2021

Bond Podcast: Catala Consulting

Thibault Catala shines his light on how consultants value their relationship with Technology Vendors and how important Partnerships are for them.

Eva Fayemi
June 21, 2021

Bond Tips : 5 Best practices in Partnerships

What are the 5 easy tips you should invest in if you want to create successful Partnerships.

Eva Fayemi
June 21, 2021

Bond Stories: Automation in partnerships

The world of Partner Management is at the brink of transforming into a world where it’s done with manual tasks. Leading companies like Microsoft are showing us the way forward. They are leveraging partnerships through automation and generating significant revenues.

Ruben Westmeijer
June 21, 2021

Bond Stories: The magical word "agile"

Agile. Isn’t that a word we all love and hate at the same time? We love to hear we are agile, but be honest: How do you feel when you are asked to throw all your (great!) plans overboard?

Eva Fayemi
June 21, 2021

Bond Stories: The importance of partnerships

‍Including Partnerships as part of your business strategy has never been more important. It has been already proven many times that, if done right, Partnerships can achieve amazing growth numbers.

Ruben Westmeijer
June 21, 2021

Bond Stories: The age of influencers

No, this piece will not be about Kim Kardashian. All I want to do is to tell you about a very interesting change we can see happening in Partnerships. Namely that more and more B2B SaaS companies are moving from working with Transactional Partners (resellers) to Influential Partners.

Eva Fayemi
June 21, 2021