Tech on Toast
Tech on Toast

Tech On Toast Rebranding and new Business Strategy to becoming the leading hospitality tech distributor Tech on Toast

Tech On Toast Rebranding and new Business Strategy to becoming the leading hospitality tech distributor Tech on Toast
Type of work

About Tech On Toast

Tech on Toast's mission is to become the world's favourite marketplace for hospitality professionals to buy and manage software and hardware products. Tech on Toast handles the buying, contracting, billing, and support processes for both new and existing technology.

Services provided

  • Brand Identity
  • Webflow Design & Development
  • Marketplace & Directory Search & Filter
  • Business Model Strategy

This was a special project for us!

The project brief simply stated: "No special requirements, we trust you!"

First, we studied how the hospitality and tech industries have changed in the past 24 months.

On the hospitality operators' side, hundreds of new tech products are released each month to solve niche issues. It's becoming increasingly complex to find the right solution, especially when it comes to managing the support of all of them because there are fewer and fewer all-in-one software options. It's about adding new software per department, per issue with add-ons, and plugins, and figuring out integrations with other software and hardware currently being used.

On the technology brand's side, whether small or large, it's becoming impossible to scale their business from sales to onboarding to support without partnering (outsourcing) with distribution brands like Tech On Toast.

Otherwise, they will keep spending a lot of $$$ on internal resources, which is becoming almost impossible when chasing a new round of funding every 18 months with impatient investors.

And that's where Tech on Toast comes in, solving both supply and demand issues in one solution. We love it! Well done Chris Fletcher!