Referral partnership program and outreach key players to partner with Porter - websites for hotels.
Type of work
Type of client

The Story

Porter websites are templates designed to create inviting presentations for hotels, leaving a memorable impression for the visitor and driving higher conversion on bookings. The company Porter is the latest product launched by BeCurious. A Digital Marketing Agency specialized in building tailor made websites for 20 years for high scale hotels and hotel chains in the Netherlands. 

To help more hotels in becoming less dependent on external parties, Porter was looking for partner companies who have the mutual objective to generate commission free reservations for their hotel clients.

The Solution

Bond developed a new referral partner program for Porter. We set up the most efficient partner journey and sales funnel to manage the inbound leads coming from Porter’s partners. We streamlined how partners sign up, how Porter enables them in sales and how Porter should report on their performance. This service included the creation and implementation of all the necessary flows, documents and content resources, using Porter’s current tech stack, to reduce manual and repetitive tasks to the bare minimum.

After the implementation of the program, Bond delivered 8 introductions to Consultants in targeted markets who would be interested to have a demo of the product and recommend it to their clients. 

The results

Within 6 weeks after starting the project, Bond had delivered an automated workflow in CRM including a complete Partner Journey and lead stages. We also provided Legal Partnership Agreements, designed a “Become a Partner” page, created sales resources for all partners to empower them in their sales. 

To top it all off, we found Porter 8 potential partners. We started by defining the Ideal Partner Profile and started outreach on Linkedin, Hospitality communities and online. Once we met an interesting and qualified partner,, we conducted an interview first, with every consultant, before introducing them to Porter.