Generate Brand Awareness for Olery to attract new B2B clients

Generate Brand Awareness for Olery to attract new B2B clients
Type of work

Client Background

Since 2010 Olery has aimed to provide the hospitality industry and software vendors with insights and data generated from the millions of guest reviews published online. It is impossible to analyze these amounts of data manually, so Olery has launched its newest AI sentiment analysis tool that delivers exactly the insights every company or destination needs. Through the sentiment analysis, it is crystal clear which areas are performing well, and which need attention, without spending countless hours per week. 


Early on in their journey, Olery decided that they wanted to serve businesses and destinations in hospitality by providing the best available API connections, to ensure a smooth transition of data. This resulted in offering API first solution, white-label technology, and more applications to B2B clients, who implement Olery into their own products. This approach provided scalability and quick growth, however, it presented them with a challenge in regard to visibility. 


To show the world what amazing solutions Olery has built over the years for its clients, we decided to write a case study that shows the practical use of Olery’s product. Usually, a case study involves just 2 parties, the supplier and the end-user, however now we had to create a logical triangle between Olery, the B2B client, and the client of the B2B client, or the end user. To ensure this, we took the following steps: 

  1. We first had to identify a client of Olery that had a very visible application of Olery’s product integrated into their platform;
  2. This b2b client needed to have an end-user that saw a clear impact from the moment they started to use the integrated solution of Olery’s B2B client;
  3. The case study had to appeal to a large audience, in other words, we needed an exemplary situation from which the results are easy to imagine in other industries.
  4. We had to interview both the B2B client as well as the end user, and from these interviews, the benefits of Olery needed to be clear for each specific use case. 


Bond wrote a 7-page case study, focussing on the value that Olery added for both its B2B client, as well as the end user. The case study is based on interviews with the B2B client and the end-user, where they explain the impact of the technology of Olery and what it meant for their own business. After reading the case study, readers should be able to visualize the value of integrating Olery’s solution into their own technology and how it will help them to offer products to their clients that help them understand reviews better while saving time and money simultaneously. Besides the online case study, Olery was so pleased with the result that they requested a shortened version of the case study, in order, to include it in their book “The Good, The Bad, and the Emoji, Mastering the art of Reviews”, which was published in 2023 and is for sale online and all the major book stores in the Benelux. 


For companies operating behind the scenes, it is crucial to think about ways to place their products in the spotlight. The lack of visibility sometimes causes misunderstandings about the quality, functionality, and potential of a product. A case study is a perfect way to showcase your product in a very practical way. With the right approach, a case study creates a great opportunity to make potential clients understand where and how your product adds value for both your own b2b customers, as well as the end user.